Inside Media has made a name for itself for producing highly acclaimed, award-winning music videos and documentaries.
But the company’s recent acquisition of the independent music production service Spotify has been met with mixed reviews.
In the past, the company has had to work with independent artists on projects like this, but this time around, the deal seems to be more like a way to expand its catalog, according to the Wall Street Journal.
The Wall Street Post wrote that Spotify will “create an extensive catalog of its own and make it available to consumers.”
The Journal went on to say that the acquisition is “the latest step in a string of Spotify acquisitions.”
Spotify has long been known for producing high-quality music videos, but the deal is a huge step for the company.
According to the report, the new service will also allow the company to work “with the likes of The xx and Adele.”
Spotify will reportedly stream music videos from a variety of artists including Drake, The Weeknd, Lil Wayne, Nicki Minaj, The National, and Lady Gaga.
The company will also offer a variety and diverse catalog of content, with an emphasis on “artistic and cultural content that is relevant to people across the world.”
The Verge noted that the Spotify acquisition was “one of the biggest moves for a new music-video-streaming service in a long time,” noting that Spotify has had some success with “artists and filmmakers who’ve been making original music videos for years.”
The company has made it a point to include artists in its catalog over the years, but that trend has begun to slow down.
“Spotify has been struggling with its catalogue,” said The Verge.
“As a result, it has struggled to attract top-tier talent from the outside world.
With this acquisition, Spotify will continue to attract artists to its catalogue.”
Spotify’s new streaming service will allow the streaming service to also stream original music.
According the Wall St. Journal, Spotify is “pivoting away from a focus on exclusive content and toward making it accessible to anyone.”
In other words, Spotify’s streaming service should offer an open and friendly place for anyone to stream music, and that means the music itself.
It should also give artists an easy way to reach new fans through social media, which is something Spotify has struggled with in the past.
The music-streamer is also making its own content available on the site, meaning that the service will likely have more content on its site than it ever did before.
Spotify also said that the deal will give the company “a chance to create more original content,” and will allow it to “take a more ambitious approach to its music catalog.”
Spotify CEO Daniel Ek said in a statement that the company is “pleased to be part of the Inside Media family and the creation of this unprecedented content.”