It’s no secret that social media is a huge part of the music industry.
And while you could make a ton of money on that, it’s not enough to make up for the fact that there’s no way for people to see your music in real time.
Twitter is the perfect platform for this type of content marketing, because it allows you to connect with your fans in a way that hasn’t been possible before.
Here’s how to use Twitter to build your content marketing team.
Understand Your Audience.
How do you know if you’re building a fan base that will care about your music?
By looking at your followers’ accounts, and then seeing how they respond to your music, you’ll be able to figure out what kind of content your fans will want to hear.
And once you know who your fans are, you can then target them with your own content.
Here are a few tips on how to understand your audience: 1.
Follow the rules.
The most important rule for content marketing is to follow the rules and make sure your content is in line with the rules, says Jeff Wysocki, a senior content marketing manager at Vevo.
“The way you should think about it is, if you make sure the rules are followed, you will be able more easily make the right decisions,” he says.
You can find the rules for the music streaming service at the end of this article.
Follow specific rules.
In the case of Spotify, it was common for artists to create music that was tagged with specific rules about what was acceptable to do, Wysocksi says.
For example, a song that’s tagged with, “This song should be on the next episode of the next season of the Next Big Thing,” is not going to be acceptable to the Spotify users.
Find and follow influencers.
“What we do with influencers is we make sure that their content is really relevant, because they’re influencers,” Wysicksi says, adding that he likes to find influencers that are “good, interesting people that share a lot of interesting content.”
And by following these influencers, you might be able get a few of your fans to follow your content.
Check your followers to make sure they’re following the rules of your content campaign.
“It’s a great way to get followers, so you can see who they are,” Wiesocksi adds.
“If they’re not following the rule, it could be a sign that they’re trying to be different, which could lead to them not liking your content.”
Follow influencers with a specific hashtag.
“This will give you a chance to see if you’ve followed them correctly, and to get a sense of who they’re listening to,” says Wysks.
“We want to find people who have the same kind of thing that we do.”
Use influencers as a platform.
This is another way to build a social media presence, says Wiesks.
For a start, it will allow you to find fans that you don’t necessarily want to see, but also will help you to build relationships with them.
“One thing that influencers do well is to build their followers,” Wensocksi explains.
“That’s why you should build a really strong social media team, because a lot people are just not listening to their fans.”
Get your content out there.
As a musician, Wiesocki says it’s easy to forget that your music isn’t going to resonate with fans if you don, too.
And when you’re using social media, you need to make a big push to make your music relevant to people, he says, “and make sure you have a really good reason why people should listen to your stuff.”
“If you have to ask your fans why they should buy your music,” he adds, “that’s going to go against the grain of the social media ecosystem.”
Use your audience as a filter.
“You want to create a very consistent, consistent feed, so that your audience is engaged with your music and not bored by it,” says J.H. Wykes, senior content manager at Soundcloud.
“In other words, you want to have a consistent audience.”
“You need to have your fans and you need them to engage with your content,” he explains.
When you do this, you should also try to create content that resonates with your audience, Wrys adds.
If you want your fans, for example, to be interested in your music because they like your music but also are interested in a particular person, then you’ll need to use a specific brand, which will help make sure people will be interested and will follow you.
“Use your audience to help you build the audience that you want,” Wrys says.
Make sure your music is good enough.
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